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hardcore

Made for Bearded Warriors who Rise. Lead. Repeat.

Let’s Get One Thing Straight,

this isn’t your average beard oil.

This is Lamonica’s Naturals HARDCORE Tallow Infused beard oil, born out of frustration, grit, and the raw experience of a man who’s been there.

I’m Joe, a combat infantry veteran, a cop, and an entrepreneur. I’ve worn the uniform for over 20 years, and I’ve lived through the bullshit that comes with trying to maintain a beard under pressure, the itch, the flake, the beardsnow falling onto my collar and vest like a damn blizzard, and the irritation that made me want to shave it all off.

I tried the so-called "top-rated" beard oils, and guess what?

Most of the #1 sellers on Amazon and in stores are made in China with synthetic garbage. They all suck! Their fragrances gave me instant headaches. No soul. No real ingredients. Just a mass-produced bottle slapped with a trendy label and shipped across the ocean.

That’s not what a man’s beard Deserves. So, I said f* it. And I made my own.

After months of R&D we took the raw, nutrient-rich power of 100% Grass-Fed/Finished Tallow. Something our ancestors used for centuries and infused it into a badass blend of organic oils made to soothe the itch, target beard dandruff, soften the bristle, and nourish the skin beneath! This isn’t cosmetic fluff. It’s made with purpose, and it is a functional, field-tested, real-deal beard care, engineered for warriors, leaders, and legends.

Every bottle of HARDCORE Beard Oil is made in the USA, by a veteran-owned company that stands on three words: Rise. Lead. Repeat.

We’re not here to play pretty.

We’re here to start a movement.

A HARDCORE movement and brotherhood of men who respect the beard, demand performance, and don’t compromise on what goes into their bodies or onto their face. No BullShit!

— Joe

 Founder | Combat Veteran (CIB) | LEO | Bearded Warrior

The Tallow Man

The Legend Behind the Brand

The Original Story

Joey the Bull — The Legend Behind the Brand

They say some mascots are born in a marketing meeting.
Joey the Bull? He was born in a New York home, handed down from a proud Italian father who didn’t believe in holding back.

“We’re gonna call you “Joey the Bull,” he’d say in his thick Brooklyn accent.
It stuck — and it never left.

He called it like he saw it: A kid with too much energy, too much force, too much presence to fit neatly into the world around him.

“You’re like a bull in a China shop.

”Renamed by the curious hearts of Joe Lamonica’s daughters, Nicolina and Francesca, “The Tallow Man” was born from strength, purity, and purpose.

He stands tall as the symbol of ancestral skincare — when healing came from nature, not chemicals. Forged from real tallow, he carries the wisdom of generations: strong enough for warriors, safe enough for children.

Every jar of Lamonica’s Naturals carries his legacy — restoring skin, softening beards, and reviving what the modern world forgot.